WISX (106.1 The Breeze)/Philadelphia Stunting With A Noon Flip Coming
The format change at iHEARTMEDIA AC WISX (106.1 THE BREEZE)/PHILADEPLPHIA is to Tropical with an emphasis on Reggaetón as RUMBA 106.1, the change following an all-BAD BUNNY stunt running into the noon (ET) FRIDAY flip. The station launched with a 10,000-song commercial-free promotion.“Our decision to create RUMBA 106.1 is a recognition of the importance and vitality of the GREATER PHILADELPHIA region’s Latino population, which has grown to just over 15 percent over the past ...
Source: allaccess.com