4 people, 1 takeout meal every week, for 3 months: ‘413 pledge’ seeks to ease impact of COVID on Northampton restaurants
Updated Feb 16, 2021;
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Groups of four people ordering one takeout meal every week for three months: That’s the goal of Northampton’s newly introduced “413 Takeout pledge,” a campaign that organizers say aims to ease the “difficult plight” of those in the service industry amid the coronavirus pandemic.
The restaurant-focused campaign is being led by the Greater Northampton Chamber of Commerce’s Economic Development Committee along with the Downtown Northampton Association. The idea for the program stemmed from a survey the EDC conducted last year that found people felt a healthy restaurant community is needed for the rejuvenation of the Pioneer Valley city during the COVID-19 public health crisis.