CNN Your Money December 7, 2013 14:57:00
Cup. hi, jim. >> reporter: christine, national soccer teams the world over spent two years fighting for a place in the world cup finals next year in brazil. and big brands, many of them american, compete with each other to spend millions of dollars to be associated with it. as teams from countries the world over were fighting for one of the coveted 32 spots, big global brands were battling it out to be associated with the fifa world cup, estimated by some at a cost of $100 million each to be an official sponsor. >> when you're talking to companies which are looking to have a global exposure, w...
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