McCain's latest iteration of 'Nothing Special' via cummins&partners
Highlighting the McCain Pub Style chip range.
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Highlighting the McCain Pub Style chip range.
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Nothing Special, by Nicole Flattery. Bloomsbury, 2023. 240 pages.A BRIGHT AND TROUBLED INGENUE has made it to New York City. What now? Nicole Flattery’s debut novel—the Irish writer’s first book was a short-story collection, Show Them a Good Time (2019)—is artfully withholding at the levels of period language and the particularities of its setting. But its protagonist, Mae, who is seventeen in 1967, arrives with obvious narrative precursors: the Joan Didion of “Goodbye to All That;” Sylvia Plath’s stand-in, Esther Greenwood, in The Bell Jar; Therese Belivet in Patricia Highsmith...
Cummins&partners has launched a new Masterbrand campaign for McCain extending the 'Nothing Special' platform for another year. This year the focus is on highlighting its McCain Pub Style chip range and sees the return of comedian Becky Lucas as the main character in the campaign.