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Folks even in the youtube study aren t necessarily making a living but what we re seeing now is there is absolutely a change in behaviour understanding that consumers are willing to pay for content that they care about and because they particularly care about specific creators so that is why it is called the creative economy versus what you have with a gig economy. it is not commoditised. the specific creator that you care about is the one you are willing to support. bind that you care about is the one you are willing to support. are willing to support. and your latform are willing to support. and your platform is are willing to support. and your platform is not are willing to support. and your platform is not just are willing to support. and your platform is notjust musicians, | are willing to support. and your. platform is notjust musicians, is it? platform is not ust musicians, is it? ~ platform is not ust musicians, is it? . ., . platform is not ust musicians, is it? ., . ....