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He was a musician but was only earning tiny sums on youtube. was that how the idea began, to try listening differently here? yes, i mean, even for myself personally i had studied... jack and i met in college because we were in a creative dorm. but i had studied 15 years of classical piano. my college essay was about how my mum chopped off part of my middle finger in a door hinge but then i continued studying music and played in carnegie hall. but i didn't decide to music is my career because at that time certainly you had to be the absolute best to even consider a possible path forward. this w...

My college essay was about how my mum chopped off part of my middle finger in a door hinge but then i continued studying music and played in carnegie hall. but i didn't decide to music is my career because at that time certainly you had to be the absolute best to even consider a possible path forward. this was your life. and i think nowadays what's fascinating that the internet is that you can connect with these subpockets of communities directly with your fans and get monetised. we've talked about how the majority of folks even in the youtube study aren't necessarily making a living, but what...

In behaviour understanding that consumers are willing to pay for content that they care about and because they particularly care about specific creators, so that's why it's called the creative economy versus what you have with a gig economy. it's not commoditised. the specific creator that you care about is the one you're willing to support. and your platform is not just musicians, is it? we have all kinds of creators and platforms, musicians, journalists, people do photography, people in new york who document the plight of everyday humans, inventors, all kinds of folks who are able to connect...

Folks even in the youtube study aren't necessarily making a living but what we're seeing now is there is absolutely a change in behaviour understanding that consumers are willing to pay for content that they care about and because they particularly care about specific creators so that is why it is called the creative economy versus what you have with a gig economy. it is not commoditised. the specific creator that you care about is the one you are willing to support. bind that you care about is the one you are willing to support.— are willing to support. and your latform are willing to suppo...