my college essay was about how my mum chopped off part of my middle finger in a door hinge but then i continued studying music and played in carnegie hall. but i didn't decide to music is my career because at that time certainly you had to be the absolute best to even consider a possible path forward. this was your life. and i think nowadays what's fascinating that the internet is that you can connect with these subpockets of communities directly with your fans and get monetised. we've talked about how the majority of folks even in the youtube study aren't necessarily making a living, but what we're seeing now is there is absolutely a change in behaviour understanding that consumers are willing to pay for content that they care about and because they particularly care about specific creators, so that's why it's called the creative economy versus what you have with a gig economy. it's not commoditised. the specific creator that you care about is the one you're willing to support. and your platform is not
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