Can C-Dramas Find an Audience in Africa?
Can C-Dramas Find an Audience in Africa? It’s not news that China has a strong presence in Africa. From major infrastructure projects to petty commodities, its influence is hard to miss. More recently, however, China has drawn Africans’ attention with something other than bridges or metal mines: its dramas. Take “The Untamed,” for example. An adaptation of a fantasy web novel about two male soul mates in search of a dark secret, the series became a hit on the back of its large global following on English-language fiction platforms like Wattpad. Africa was no exception to its charm: â€...