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Oatly, an oat milk company, was formed before people were even into drinking oat milk, and now, 30 years after the company was formed, it has announced huge news.
Oatly is known as the company so genius at marketing that it created both demand and supply for oat milk when it first came to America from Sweden back in 2016 when the world was still obsessed with almond milk. But last night we saw a new side of Oatly when the company aired a 60-second spot during the Super Bowl that featured CEO Toni Petersson, singing a painful song off-key in a field of oats. The lyrics: "Milk, but made for humans, Wow, wow, no cow!" were so inane that the ad had to be another genius move, by a company so secure it can poke fun at itself.