>> yeah. >> tyrus, trying to get specific, could be tvs or refrigerators. tyrus? you know the unspeakable truth tyrus, the unspeakable truth is we're all companies and all products. you want the best strategy is addiction. i mean, you want people to be addicted to your stuff, because they're the best customer. >> tyrus: well, they're banking on [bleep] parents is what they're banking on >> kat: exactly. >> tyrus: because if mom is spending 12 hours a day on instagram and facebook and making tik toks can, show's nothing taking time with her kids if dad's doing that and then the kids get hooked ...