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Should You Abandon Customer Acquisition and Focus on Retention?
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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It's 2022: Do You Know Your Customer Experience Goals?
It doesn’t matter if your organization uses SMART goals or OKRs you must be clear about what you’re trying to accomplish with your customer experience.
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9 Hot in Skills for Marketers in the Coming Year
What will be the marketing skills that marketing leaders prioritize in 2022? We asked some leaders that exact question.
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