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The director loved it. >> when he suggested that we get david boies to be his co-counsel, and i thought, wow, to get the guys to oppose each other on bush v. gore to team up, saying that this is a nonpartisan issue. >> not to mention irresistible public relations. >> i think that in the very beginning, there was a curiosity factor, which i think actually served us well. and one of the things that the novelty odd couple status did was attract people to begin to think about the issue in ways that they'd not thought about it before. >> it amplified our voice, made people listen to us. >> coming u...

We wound up embracing. that has happened to me again and again and again. >> then olson made a move right out of central casting. he wanted a cococounsel his forr supreme court rival, the man he beat in bush versus gorde deciding the 2011 elections. >> he suggested that we get david boyce to be his cocounsel, and i thought, wow, to get the guys to oppose each other on the bush v gore to team up, that is irresistible. >> in the beginning there was a curiosity factor, which was actually served as well. and one of the things that the odd couple status did was attract people to begin to think abou...

This is an issue in which, if you pay attention to the issue, if you think about the issue, i think you can only come out one way. the challenge sometimes is to get people to think about the issue. and i think that one of the things that are kind of novelty odd couple status did was attracted people to listen to us. in the first place. and to begin to think about this issue, in ways that they hadn't thought about it before. >> so it was really great public relations, obviously. they want this to be seen as a bipartisan issue. quite good for fund-raising for them because these kinds of cases ar...