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Department stores are closing by the dozen as shopping habits change. so what to do with these often iconic city centre buildings? drinks giant diageo has given a new lease of life to one store in edinburgh. as a centre for whisky tourism. douglas fraser went to find out more. a new perspective on the capital and on scotch whisky. the makers ofjohnnie walker have invested £185 million to convert the former frasers department store in princes street and up rating visitor centres at four distilleries around the country that provides spirit for this blend. the most valuable commercial brand to come out of scotland. in this immersive experience, it s not enough to sell the product, this is about smelling, tasting, colour and telling a story. consumers are really looking more and more to understand what s in their product, where it come from, how is it made, who are the people behind it? ....
And good luck with the rest of the recovery operation. recovery operation. thank you, stace . stay safe. to scotland now, where, as in the rest of the uk, department stores are closing by the dozen, as shopping habits change. so what to do with these often iconic city centre buildings? drinks giant diageo has given a new lease of life to one store in edinburgh, as a centre for whisky tourism. douglas fraser, lucky him, went to find out more. a new perspective on the capital and on scotch whisky. the makers ofjohnnie walker have invested £185 million to convert the former frasers department store in princes street. that s alsog to up rate visitor centres at four distilleries around the country that provides spirit for this blend. the most valuable commercial brand to come out of scotland. in this immersive experience, it s not enough to sell a product, this is about smelling, ....