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A growing trend in which young Koreans pepper their speech with hybridised words mixing English and Hangul has got Seoul fretting over its soft power.
Conquering the world, one K-pop hit at a time.
In some ways, the latest deluge of rhetoric from the Party feels timeless. Ever since Mao’s famous speech in Yan’an on literature and art in 1942, the CCP has made clear that culture ought to serve politics.
Korea can and should do more globally to expand its soft power: experts
'Don't mention 3Ts': Confucius Institutes endanger academic freedom in Korea