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Ogilvy has launched a new initiative that requires advertising, PR agencies and social media platforms to mandate disclosure around the use of AI generated influencers as part of the agency's "inclusive influence" commitment. Also known as AI Accountability Act, the initiative will require brands to ....
Our guest columnist says that only a person looking for blood to save the life of a loved one, can understand the irony of not finding a unit of blood in a country of 1.4 billion. ....
Sujay Rachh, chief marketing officer, Nuvama Group, says that the brand wants to highlight their new brand identity and redefined brand purpose with their ‘Let’s Do It Right' ad campaign. ....