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UNWTO and Les Roches Global promote tourism innovation and enterpreneurship

UNWTO has partnered with Les Roches Global Hospitality Management School to support tourism startups in embracing innovation and accelerating their shift to greater sustainability.

Throughout May, the 15 winners of the UNWTO Awake Tourism Challenge were given the opportunity to take part in the Acceleration program offered by Spark, Les Roches Hospitality School, at Crans-Montana, the Swiss Campus of the school. The acceleration program focuses on key issues for tourism entrepreneurs and startups, including marketing and finance strategy, market research, fundraising, legal concerns and transparency. The participants also took part in a Technology Challenge, designed to put into practice what they learned at Crans-Montana.

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Fifteen UNWTO ‘Awake Tourism Challenge’ winners were selected for innovative service with high local engagement