Olfactory Problem News Today : Breaking News, Live Updates & Top Stories | Vimarsana

 
This series has been examining the substantial evidence of why wine recommendations and reviews fail. One of the bug reasons is because no two people taste the same wine the same way. However, wine’s recommendation attempts are immensely more complicated because your brain handles scent perception in a radically different way than any of the other senses.
 
Unlike sight, sound, taste, and touch, your brain gives odors immediate, direct, hardwired access to the PreFrontal Cortex (PFC) which is responsible for the highest levels of thought and reasoning. The PFC is the structure that makes us human … and determines why you are ....

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