Bounce back, they did. In December, Cultured Studios found a new storefront to call home on State Street. They were able to move-in thanks, in part, to help from a new city program. Austin was accepted into New London's Pop-Up Marketplace program. Using CARES Act funds, the city developed the program to help draw new businesses during the pandemic. "The timing worked out perfectly," said Austin. "I don't know where we would be at now if it wasn't for this program." The funds provide short-term rental-reduction assistance for the first three months of a new lease up to $400 a month. The city w...