Could Gen Z save Le Creuset? Young people are driving a resurgence in upmarket kitchenware - with their obsession with posh crockery and KitchenAid mixers taking over TikTok
Despite being around for decades and their high price points, brands such as Le Creuset, KitchenAid and Smeg are all high in demand with the UK's young generations.
Source: dailymail.co.uk