Rich Chinese Millennials Redefine Luxury With These 11 Status Symbols
Solo travel, pre-loved luxury fashion, and fine dining are all gaining popularity with this affluent group.
Source: businessinsider.com
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On 'China's Instagram', women find a space to discuss the routine and taboo | Social Media News
Xiaohongshu has become the go-to platform for young women to discuss everything from fashion to domestic violence.
Source: aljazeera.com
Icy Harbin warmed hearts to become a tourist hotspot. Can other Chinese cities do the same?
Besides Harbin, Zibo, a city in eastern Shandong province, has also become a hit with domestic tourists. Read more at straitstimes.com.
Source: straitstimes.com
Stretching limits, sculpting success: Lululemon's rise from controversies to cult status | Analysis
BRAND HEALTH CHECK: No stranger to PR stumbles, Lululemon's founder and former CEO Chip Wilson has once again created a firestorm. But amidst the verbal battleground and economic woes, how does the athleisure giant keep its cool and become a blueprint for customer loyalty?
Source: campaignasia.com
How brands are taking back ownership of livestreaming in China | Analysis
While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.
Source: campaignasia.com