Consumers buy product based on its recommendations
Consumers buy product based on its recommendations ANI 04 May 2021, 14:55 GMT+10 Washington [US], May 4 (ANI): As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State University researchers suggested that it's not just what is recommended, but how and why it's recommended, that helps to shape consumers' opinions. Through the study published in the Journal of Advertising, the researchers investigated how people reacted to two product recommendation systems. The first system generated recomme...
Source: greekherald.com