Ollective Understanding Of The Customer That Creates Value For Their Customers And Drives Sustainable Growth Business Forrester Finds Companies With High Levels Alignment Across Functions Including Experience Cx News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The event will help CX, B2C marketing, and digital leaders achieve cross-functional alignment to drive sustainable business growth SYDNEY, April 4, 2023 /PRNewswire/ Forrester (Nasdaq: FORR) today announced the full conference agenda for CX APAC, being held in Sydney, Australia, and digitally on May 25-26, 2023. At a time when consumer brands are bracing for strong macroeconomic headwinds, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their customers and drives sustainable growth for their business. Forrester finds that companies with high levels of alignment across functions including customer experience (CX), marketing, and digital report 2.4x higher revenue growth and 2x higher growth in profitability than those with either some or no alignment. Forrester's CX APAC 2023 will help CX, B2C marketing, and digital leaders in Asia Pacifi ....

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