Jumbo Time Wines takes a playfully experimental approach
Jumbo Time Wines is a Los Angeles-based natural wine brand founded by Omar Koukaz and Jonathan Yadegar in 2020. Because the winemakers are experimental in creating their blends, it only makes sense that the labels reflect the playfulness and sense of exploration. As a result, each of the wine's labels highlights a new character in the brand's universe. Additionally, the hand-drawn, almost childlike illustration aesthetic is completely different than the industry's expected, refined approach allowing Jumbo Time Wines to pop on the shelves instantly.
Source: labelsandlabeling.com