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Darin turns on the disco ball for Jumbo Time Wines as co-owner Jonathan Yadegar swings by to talk shop about his burgeoning wine label. Jonathan shares stories about the sip of wine that changed his life, how he got the business started, and his curated playlist that pairs perfectly with a bottle of his chilled red.
Jumbo Time Wines is a Los Angeles-based natural wine brand founded by Omar Koukaz and Jonathan Yadegar in 2020. Because the winemakers are experimental in creating their blends, it only makes sense that the labels reflect the playfulness and sense of exploration. As a result, each of the wine's labels highlights a new character in the brand's universe. Additionally, the hand-drawn, almost childlike illustration aesthetic is completely different than the industry's expected, refined approach allowing Jumbo Time Wines to pop on the shelves instantly.
Jumbo Time Wines is a Los Angeles-based natural wine brand founded by Omar Koukaz and Jonathan Yadegar in 2020. Because the winemakers are experimental in creating their blends, it only makes sense that the labels reflect the playfulness and sense of exploration. As a result, each of the wine's labels highlights a new character in the brand's universe. Additionally, the hand-drawn, almost childlike illustration aesthetic is completely different than the industry's expected, refined approach allowing Jumbo Time Wines to pop on the shelves instantly.