Ompletion Ratesin An Offering Designed To Strengthen Advertisers Ability Reach And Engage Audiences Witha Greater Breadth Depth Of Data Driven Insights News Today : Breaking News, Live Updates & Top Stories | Vimarsana

| 12 May 2021
In an offering designed to strengthen advertisers’ ability to reach and engage audiences with a greater breadth and depth of data-driven insights, Tremor Video has launched technology to score the emotional impact of connected TV (CTV) and video advertising campaigns.
Putting the launch into context, the programmatic video platform provider said that with connected TV (CTV) experiencing unprecedented growth and advertisers leveraging all-screen video strategies more than ever before, it was important that brands’ messages connect meaningfully with consumers on an emotional level while driving enhanced performance of campaigns across all screens.
Tremor added that the need to connect emotionally with consumers was particularly relevant in light of how quickly advertisers have had to adjust their messaging with the onset and continuation of Covid-19 and other events of the past year. ....

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