Profile: I Would Die for Brew
Chris Jacobs started Beer Zombies as an Instagram page. Five locations and four festivals later, he’s the high priest of a Vegas craft-beer cultWhat compels people to line up to buy beer? We’re not talking about standing four deep at a Hakkasan bar on a Saturday night. We’re referring to the 100 or so ale-heads in their cars on a June morning in 2020, waiting to roll up to the Beer Zombies draft room and bottle shop for their curbside purchase of the new Axe Brews Vengeance brew. Vengeance was the de-facto sequel beer to April’s dankly delicious Here’s Zombie! And if social media pos...
Source: knpr.org
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