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27th January 2021 Too Good To Go, the anti-food waste company, has partnered with some of the UK’s leading brands to tackle date label confusion and help eliminate food waste. The ‘Look, Smell, Taste, Don’t Waste’ campaign, which launched this week, already has 25 brands signed up, and Too Good To Go is looking for others to follow. The campaign will see brands switching products from ‘Use By’ to ‘Best Before’ labels where appropriate, as well as giving on pack reminders to consumers to use their senses to decide whether to eat food past its Best Bef...

Too Good To Go, the anti-food waste company, has partnered with some of the nation’s favourite brands to tackle date label confusion and help eliminate food waste. The ‘Look, Smell, Taste, Don’t Waste’ campaign, which launched today (26 January), already has 25 brands signed up and Too Good To Go is calling on others to follow suit. The campaign will see brands switching products from 'Use By' to 'Best Before' labels where appropriate, as well