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Click the thumbs up > New online process will allow fleets to measure progress anonymously. David Williams reports on behalf of Driving for Better Business (DfBB) Benchmarking appears simple on the face of it. Look it up in any dictionary and you get a range of straight-forward, broadly similar definitions. The online Collins English Dictionary says a benchmark is ‘something whose quality or quantity is known and which can therefore be used as a standard with which other things can be compared’. By way of example, it adds: ‘The truck industry is a benchmark for the econo...

Click the thumbs up > Benchmarking appears simple on the face of it. Look it up in any dictionary and you get a range of straight-forward, broadly similar definitions. The online Collins English Dictionary says a benchmark is ‘something whose quality or quantity is known and which can therefore be used as a standard with which other things can be compared’. By way of example, it adds: ‘The truck industry is a benchmark for the economy’, offering a range of synonyms including ‘reference point’, ‘gauge’, ‘yardstick’ and ‘measure’. The one synonym it omits is the very one...