Indian TV's long-running shows hold out against limited series trend on OTT
Mumbai– At a time when limited series on OTT seem to be re-shaping audience viewing patterns, a few soaps have still managed to hold sway for over a decade. There is a large section of the TV audience that still get their daily dose of entertainment from the longest running shows on small screen. Shows such as Yeh Rishta Kya Kehlata Hai, Saath Nibhana Saathiya and Taarak Mehta Ka Ooltah Chashmah have clocked in more than 10 years and are still going strong where the TRPs are concerned. This week, Yeh Rishta Kya Kehlata Hai raked in a TRP of 3.0, while Saath Nibhaana Saathiya 2 got 2.9. Tar...
Source: indianewengland.com
