Open Addressable Ready News Today : Breaking News, Live Updates & Top Stories | Vimarsana

| 05 May 2021 Convergent TV advertising platform Beachfront has revealed that it has completed a US-wide addressable campaign TV ad execution with CE maker VIZIO adhering to the technical specifications of Open Addressable Ready (OAR), the consortium founded by VIZIO to establish an open standard for addressable advertising on connected TVs. The execution programme was based on the former’s Unified Decisioning product, with inventory including locally and nationally syndicated broadcast programming. OAR's watermark was placed within these programming feeds, which were distribut...

| 12 April 2021 Media technology and video transport solutions provider LTN Global, has launched what it says is a market-first universal signalling solution that delivers ad decisioning and ad signalling system integration that enables national linear addressable advertising across all platforms. Explaining the reasons for the launch of LTN Target, the company said that fragmentation in distribution platforms and ad decisioning systems, as well as manual workflows, have prevented linear channels from running national addressable ads at scale during live linear broadcasts. LTN Ta...

| 02 February 2021 Broadening the scope and reach of the media consortium created to establish a common technology for dynamic, addressable advertising management for TV, leading US Hispanic media company Univision has joined Project OAR. The Open Addressable Ready standard is designed to help optimise ad inventory and take advantage of unsold and underperforming inventory, while also highlighting how to target different demographics and specific regions with localised ad content. In early 2020, members of the consortium began testing measurement and technical specifications for ...