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IAB Tech Lab Unveils 2023 Priorities and Roadmap

/PRNewswire/ IAB Tech Lab, the global digital advertising technical standard-setting body, today unveiled its key priorities and roadmap for 2023.. ....

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IAB Tech Lab Unveils 2023 Priorities

These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement ....

Anthony Katsur , Privacy Enhancing Technologies Pets Working Group , Transparency Center , Tv Commit Group , Tech Lab , Global Privacy Platform , Data Subject Rights Signaling Framework , Accountability Platform , Privacy Enhancing Technologies , Working Group , Clean Rooms , Supply Chain , Annual Leadership Meeting , Open Measurement Interface Definition , Open Measurement ,

The need for Supply Path Optimisation

The need for Supply Path Optimisation ....

Iabtech Lab , Technology Fee , Anil Pandit , Supply Path Optimization , Open Measurement Interface Definition , Supply Path , Supply Path Optimisation , Path Optimisation , Auction Discounts , Supply Platform , Revenue Share Fees , Holistic Approach , Aggregated Inventory Platforms , Verified Approval , Publicis Groupe ,

Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements

Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements
SAN FRANCISCO, Dec. 22, 2020 /PRNewswire/ Mintegral announced today that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic.
The Open Measurement SDK (OM SDK) is a standard launched by the IAB Tech Lab in early 2018, with the purpose to facilitate the measurement of mobile in-app ads by third-party viewability and verification vendors. Compliance with this standard eliminates time-consuming and costly custom integrations of measurement vendors SDKs. ....

Kostenloser Wertpapierhandel , Prnewswire Mintegral , Interactive Advertising Bureau , Tech Lab , Tech Lab Open Measurement , Technology Laboratory Tech Lab , Open Measurement Interface Definition , Open Measurement , Project Rearc , தொழில்நுட்பம் ஆய்வகம் , தொழில்நுட்பம் ஆய்வகம் திறந்த அளவீட்டு , தொழில்நுட்பம் ஆய்வகம் தொழில்நுட்பம் ஆய்வகம் , திறந்த அளவீட்டு இடைமுகம் வரையறை , திறந்த அளவீட்டு ,