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The viability of third-party cookies and device-ID dependent targeting, has meant an increased momentum in first-party data models.

Best Media Info: Dentsu Curate enables advertisers to target premium and brand-safe inventory, allowing them to bring better performance leading to high operational efficiency for all campaigns| Digital News

The need for Supply Path Optimisation

Foxcatcher hires Nicole Papaz as new growth and partnerships lead May 25, 2021 10:35 Marketing and data technology specialist, Foxcatcher has appointed Nicole Papaz as new growth and partnerships lead. In her new role, Papaz will be responsible for leading new business development and nurturing existing client relationships. Papaz joins Foxcatcher from JC Decaux, where she was group manager for strategic audience solutions. Prior to that, she was was client strategist at Fairfax Media. She commences her role on 9 June. Foxcatcher works with businesses to analyse and enhance the value in thei...

Foxcatcher announces partnership with Index Exchange to enhance supply path optimisation May 20, 2021 10:41 Data and technology programmatic company Foxcatcher has announced a partnership with independent ad exchange, Index Exchange. The partnership has been struck in order to enhance Supply Path Optimisation (SPO) solutions to drive media buying efficiencies. Foxcatcher was launched in 2020 by former Dentsu CEO, Simon Ryan under the umbrella of his local holding company Ryancap, with David Gaskill joining as managing director after holding positions at Audience360 and Dentsu. Since the laun...