Standard Chartered Bank appoints dentsu Curate to roll out 2021 'Here for Good' campaign
March 9 2021, 10:41 am | BY Kim Shaw | 1 Comment Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here for Good”. This decision was made after the international banking institution tested their campaigns using the built-in-Asia programmatic supply solution, when it was launched just six months ago, in September 2020. “We recognise the complexity of the digital ecosystem but media quality and transparency are fundamental to any brand and shouldn’t be compromised. With the success seen last year, we will continue to lever...
Source: campaignbriefasia.com