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Bumble, once unique for requiring women to initiate conversations with matches, adjusted its policies this week to let men make the first move. Here's why it's a problem.
This campaign introduces Bumble's Opening Moves feature, giving women the option to set a question for their matches to answer on the dating app.
The campaign is set to launch in India in late May, targeting largest signal in Mumbai and malls in Delhi.
TECH NEWS : Bumble empowers women and men with more control. Icebreakers and Dynamic Opening Moves are introduced. Intentions badges and Interests section showcase user preferences. AI-powered features planned, with men possibly sending the first message. New users required to add four pictures.
There’s a poster advert for supplement brand Floradix that probably claims the title for highest impact with lowest production value. ‘Tired of being tired?