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Add Value With Operational Transparency

What do guacamole, tax preparation software, and cash-dispensing ATMs have in common? In each, a concept called “operational transparency is used to add perceived value. ....

United States , New Zealand , Sam Tatam , Global Head , Behavioral Science , Revolutionary Ideas , Perceived Value , Customer Effort , Maximizing Perceived , Operational Transparency , Visible Effort , Labor Illusion , Roger Dooley ,