Oprah Backed Oatmilk News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Americans are consuming less dairy milk, drinking 146 pounds in 2018, or 100 pounds less than in 1975, according to data from the USDA. And much of the demand is coming from millennials and Gen Z consumers, who are 22% more likely to consume plant-based food offerings and therefore willing to spend more on them. 
As a result, a number of restaurants have leaned into the alternative dairy market. Dunkin competitor Starbucks in March added Oprah-backed Oatmilk brand Oatly to its menu alongside its offerings of coconut milk, soy milk and almond milk.
The mainstream demand for alternative milk seems to have major staying power. Oatly officially filed for an Initial Public Offering earlier this month hiring Morgan Stanley, JPMorgan and Credit Suisse as underwriters on the offering, which could be valued at more than $5 billion, sources told Reuters. ....

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