Detailed text transcripts for TV channel - MSNBC - 20100731:15:48:00
They dropped the kindle to $139. so will e-reader competitors follow? how low will prices go? joining me now, evelyn rusli. good morning to you. >> good morning from san francisco, alex. >> right, you're a bit further away than usual. let's get to the amazon price. is that going to infecaffect thd sales? >> i don't think so. ipad is going for people that can spend a little extra, get $139 for a kindle and also the long form reader, someone who wants the best in reading and spend several hours a day, have the most optimize reading experience and that's why they're going to pick up the kindle. i...