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Amid stronger sales for children's shoes, several brands have recently entered the category, including Hoka, Kane, FitFlop and Aerosoles.
By signing NFL cornerback James Bradberry, Hoka has now has a mainstream sport athlete beyond running on its roster for the first time.
From next-gen tech to ingenious innovation, our weekly peek at emerging products examines the sometimes cutting-edge, sometimes quirky world of gear design.
Hoka has launched the new youth collection of shoes for kids featuring the Speedgoat 5 Youth, Clifton 9 Youth and Ora Slide 3 Youth.