CNN Erin Burnett OutFront March 11, 2013 23:00:00
Oreo middle ♪ >> reporter: by commissioning investors to build machines designed to fiddle with the middle. >> and then i've got this floss to kind of keep the creamy oreo house from sticking to the hatchet blade. ♪ >> reporter: who needs a tongue to scrape off the cream when there's this. this contraption is one of four separator machines commissioned as part of oreo's cookie versus cream ad campaign. sure, there were setbacks along the way. but this is like reinventing the wheel. the oreo separator wheel. >> the second blade on the other side of the wheel pops up, slices off the cream. >...