Grab Oreo News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Two. >> i like the cookies on an oreo. >> and i like the cream. >> reporter: oreo found the two product developers thanks to a previous invention for which they were known. it's called, we kid you not, the ketchup crapper. phil phenup and professor barry kudrowitz were grad students when they designed the ketchup crapper for a competition. now they they've graduated to oreos. >> step three, push top cookie into subject mouth. >> reporter: at least they didn't go hungry for the week it took them to construct this. >> we were snacking weil while we were inventing. >> reporter: herb here never go...

But now there's a more incisive way. ♪ oreo separator machine. nabisco is going against its own rule. >> please don't fiddle with the oreo middle. >> reporter: by commissioning inventors to build machines designed to fiddle with the middle. >> and then i've got this floss to kind of keep the creamy oreo halves from sticking to the hatchet blade. >> reporter: who needs a tongue to scrape off the cream when there's this? this rube goldberg-type contraption is one of four separator machines commissioned as part of oreo's cookie versus cream ad campaign. sure there, were setbacks along the way. ...

Oreo middle ♪ >> reporter: by commissioning investors to build machines designed to fiddle with the middle. >> and then i've got this floss to kind of keep the creamy oreo house from sticking to the hatchet blade. ♪ >> reporter: who needs a tongue to scrape off the cream when there's this. this contraption is one of four separator machines commissioned as part of oreo's cookie versus cream ad campaign. sure, there were setbacks along the way. but this is like reinventing the wheel. the oreo separator wheel. >> the second blade on the other side of the wheel pops up, slices off the cream. >...