Peperami campaign 'rights snacking wrongs' with celeb trio
Peperami campaign ‘rights snacking wrongs’ with celeb trio Print Peperami has kicked off a seven-figure campaign to promote its entire snacking range. The “Ban the Bland” campaign consists of a video series featuring former footballer Rio Ferdinand, popstar Olly Murs and TV presenter Joe Swash take part in an experiment to “right British snacking wrongs”. The series will see the celebrities trial “bland snacks made famous in Britain” and offering their own “snack solution” using Peperami’s products. The campaign aims to highlight the “versatility and flavour credentia...
Source: talkingretail.com