Is Our Creativity Culturally Obtuse?
An in-depth understanding of people’s culture is key to success in advertising. Yet, not many acquire this talent.
Source: dawn.com
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An in-depth understanding of people’s culture is key to success in advertising. Yet, not many acquire this talent.
A day after Seoul’s envoy to New Delhi was summoned to the Ministry of External Affairs, the South Korean government joined the Hyundai Motor Company to regret for a tweet by its distributor in Pakistan praying for “liberation” of Kashmir from India. External Affairs Minister S Jaishankar received a phone-call from his South Korean counterpart Chung Eui-yong, who expressed