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'Madison Eats' rebrands after business drops 80% during pandemic

When Madison Eats lost 80% of its revenue during the pandemic, owner Otehlia Cassidy decided to create the business she always wanted. ....

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Madison business pivots, pedals forward with revamped food tours

Madison business pivots, pedals forward with revamped food tours
April 24, 2021 1:41 PM
Christina Lorey
Updated:
their operations, like food tour companies.
Since 2012, Madison Eats Food Tours has worked with locally-owned restaurants, chefs, and businesses to showcase the city’s eclectic food scene. But as restaurants shut down last spring, so did the touring company.
“After a year of running at full speed, I was stuck,” remembered Otehlia Cassidy, owner of Madison Eats. “I had to step back and think, ‘What’s next? ”
Like many small business owners, Cassidy made a pandemic pivot: developing take-home ‘Madison trEats’ boxes as a way to safely share food with families and support the struggling restaurant industry. It helped many local businesses get by, but it wasn’t the same. Even as many restaurants were able to reopen, Cassidy wasn’t able to relaunch her business. ....

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7 Madison businesses that will help you learn how to cook

7 Madison businesses that will help you learn how to cook
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