Page 6 - Outdoor Network News Today : Breaking News, Live Updates & Top Stories | Vimarsana

If you’ve been anywhere near the FNB Stadium in Nasrec, bordering on Soweto, you’ve probably seen the iconic adidas Impossible is Nothing cooling tower.

adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities such as South African rugby captain Siya Kolisi, international footballer Mo Salah, and renowned singer songwriter Beyoncé. The brand was looking for a landmark OOH site to showcase the iconic campaign, easily visible from a distance with sufficient space for illustrator, Russell Abrahams, to unleash his creativity. At 68m x 36m in size, Outdoor Network’s iconic cooling tower site near FNB Stadium in Nasrec, on the border of Soweto, s...

L-R: Shamy Naidu, executive director; Thulani Dumakude, group head rights and development and Mzi Deliwe, deputy CEO] In September it will be five years since Provantage Media Group and Outdoor Network announced the merger of their respective out of home media operations, making the coming months a good time to reflect on the journey that ON has taken with PMG and how it has impacted transformation within the South African OOH sector. At the time of that significant transaction in 2016, the balance of the shares in Outdoor Network were held by Sanlam Private Equity, but the final piece in the...

has strengthened its market-leading position in the South African Out of Home industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication. In the process it continues to set the standard in the industry, exploring new and innovative ways of communicating through OOH. The hybrid billboard concept marries the benefits of static and digital OOH and is the first of its kind in South Africa, as Outdoor Network continues to drive innovation in the ...

First hybrid billboard in SA - offering the omni-presence of static and the flexibility of digital billboards Online retail in SA soars to R30bn, comprising 2.8% of total retailA new report reveals that total growth for online retail in South Africa rose to 66% in 2020, exceeding the 25% growth predicted three years ago, and bringing the total of online retail in South Africa to R30,2bn. Magazines ABC Q1 2021: Little good news for magazinesThe Audit Bureau of Circulation (ABC) Q1 2021 shows a littering of publications resigning or being discontinued, with not much good news. The Consumer Mag...