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Unique advertising attempts. fitness fanatic richard simmons helped out california's exchange. by the way, this was said to cost in excess of $1 million. and then there's the new social media campaign using so-called mom jeans to break through to young adults and their parents. or this message from the wildly mocked character who came to be known as pa jam ma boy. putting the jokes aside, while a lot of the specific ads were paid for by outside groups, washington has set aside money in just the first year. ebb bonnie williams is a trial attorney. if the law is so grand, why must we spend so mu...

If we don't have a firm answer to that, who knows. there's ban lot of optimism, maybe pathways for permanent residency in some capacity. but before that question is even answered we go pack to the herman cain. is it a mote with the alligators? do we build a north korea/south korea border around mexico? what is it? >> sam stein, one would hope we have moved past the question of alligator-fillede eed moats buts a fair point that john stanton brought up that what's driving division over immigration reform is the base itself, which makes tackling it that much harder. john boehner came out and exco...

Deportations and whether or not the president can be trusted but not as much back and forth over the question of citizenship or quote, unquote, amnesty? >> well, legalization is a word that puts a lot of fear, shall we say, in the rank and file, specifically what you just mentioned about john stanton's piece. but before you'vend get to the concept of legalization which the outside conservative groups will be up in arms about, the leadership has to sell border security. this is why you tched on something important. there's no timetable for immigration reform, no ticking clock they have to meet ...

Reportedly getting ready to throw in the towel on taking back the house of representatives in 2014 and focus their energy instead on holding onto a thin majority in the senate. the fighting spirit on the heels of a botched health care rollout and weakened presidential poll numbers isn't exactly high. said one pelosi donor, unless we have a george washington bridge fiasco in the house, control is not going to change. but the main reason for the democratic retrenchment is actually the same reason for republican optimism -- money. senate republicans have reportedly spent over $17.2 million on tv ...

Conservatives everywhere need to understand that the party's leadership has declared war on them. if they don't fight back, they will always regret it. we're going to hang together or hang separately. let me bring in our company, politico senior congressional reporter manu raju and ruth marcus is with us as well. good morning. >> good morning. >> i think john boehner, manu, was pretty angry. it was a little like he's finally it with. is that what's going on here? >> yeah, i think there was a lot of frustration from boehner on how these groups were able to influence his members during the gover...