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dentsu names APAC chief growth officer for CX biz Details 01 February 2021 Dentsu Asia Pacific has appointed Rachel Ooi as chief growth officer, customer experience management (CXM) for its Asia Pacific operations, effective immediately. In the newly created role, Ooi (pictured) will be responsible for bolstering CXM s regional footprint through new business and organic growth, working closely with media and creative leads on integrated opportunities. She will also lead the regional roll-out and implementation of the sales platform across all sales and account management functions. Ooi has dual reporting lines to Zhengda Shen, CEO, CXM, dentsu Asia Pacific, and Owen McCorry, global chief growth officer, CXM, dentsu. She joins from Accenture where she was previously MD, Industry X.O lead (growth markets) based in Singapore. Prior to that, she was with General Electric where she led ecosystem alliance for the Asia Pacific re ....