How 'buy now, pay later' marketing is shaking up the finance sector
Blue, the color of trust, has long been the go-to hue of financial marketing. That was until Klarna showed up with its millennial pink and Snoop Dogg in tow, looking to dismantle the sector. As part of The Drum’s latest Deep Dive, Marketing Secrets of Fast-Growth Brands, we take a look at the (sometimes controversial) tactics used in the finance space.
Source: thedrum.com
