Punchy Enders report calls for TV market reforms to save declining ad market
Punchy Enders report calls for TV market reforms to save declining ad market Broadcasters should unite to sell BVOD ads, "legacy" practices like share deals and contract rights renewals must be rethought, and agencies can hoodwink auditors, says a comprehensive report by Enders Analysis. by Omar Oakes Sign in to continue Free email bulletins
Source: campaignlive.co.uk