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Shortly before April Fools, Heinz and Absolut revealed an unlikely collaboration that left some marketing journalists thinking they were being pranked. Two months on and 500m impressions later, sales of Heinz pasta sauces are up more than 50%.
Do your dinner parties invariably end with you drunk, sobbing & waiting for the fire brigade to arrive? Empathise here.
Company admits being 'predictably late to the party'.
As the purveyors of some of the UK’s most-loved tomato-based cupboard staples, Heinz is issuing an apology to the British people – and its founder Henry Heinz – for being extremely late to the party when it comes to pasta sauces.