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He is the headline. now that surge appears to be fading in the closing days. now this is the latest "real clear politics" polling average. romney leads at 22%. you see gingrich there in the middle of the pact falling to fourth with less than 14% of the vote. what does all that mean? kelly conway, pollster and senior advisor to the gingrich campaign. good morning to you. what explains this. >> good morning, to you, bill. lovely to be with you. many things have happened. the statistics show that newt absorbed 45% of all ads run in iowa just in the month of december. 45% were negative ads on newt...

Money and campaign advertising was to disclose the financing, and the donors, full disclosure, truthfulness and so forth. but, reporting rules as they are designed, seem to allow disclosure after the ads run, does that make any sense to you? >> look, i'm in favor of transparency, but, unless you have real-time reporting of every donation, you simply would have the super pacs do the bulk of their ads with the most suspicious donors, just before the election. so, you are going to have to somehow find a way to make the reporting gel with the election calendar and, remember the republican pacs tha...

Allowing the so-called super pac, spending all the unlimited money and campaign advertising was to disclose the financing, and the donors, full disclosure, truthfulness and so forth. but, reporting rules as they are designed, seem to allow disclosure after the ads run, does that make any sense to you? >> look, i'm in favor of transparency, but, unless you have real-time reporting of every donation, you simply would have the super pacs do the bulk of their ads with the most suspicious donors, just before the election. so, you are going to have to somehow find a way to make the reporting gel wit...

Eye -- iowa polls show gingrich tied for third place with rick santorum. as mitt romney jumps into the top spot. the former speaker of the house joins us right now. mr. gingrich, i'm glad i -- i understand you're not feeling great. glad to get you on the program. >> glad to be here. jon: you were on top in iowa a little over three weeks ago in the polls. what happened? >> yep. 45% of all the ads run in iowa have been attacks on me. so you have eight million, nine million dollars of attacks in a fairly small state and they take a toll and the reason we're doing our jobs and economic growth bus ...

Especially now that you are having perly come out with the flat tax plan this week. there will be a lot of enthusiasm about that and talk in the base about livening this up in terms of economic policy and romney it still someone that is a little timid on this and has to pick up his game some if he wants to compete in this realm? >> chris: juan, your overview? >> the ads run by the campaigns this week were quite interesting in that you suddenly see romney really perceives perry despite what you saw in the poll numbers as his primary rival. he doesn't take cain seriously. i think everybody in th...